Chivas Regal for D&AD New Blood

University Project #4 - Participating in the D&AD New Blood Awards for 2022, creating a new drink for a new audience for blended scotch whisky brand Chivas Regal. The new drink was aimed at 'the next generation of hustlers' being 18 to 25 years old. I decided to do something new and created a flavoured whisky that includes fruit inside the bottle. This is made possible by fruit being preserved by alcohol of 35% or higher. This unique selling point is why I think the new drink will be successful if launched. The vast majority of this work was created in 3D modelling software Blender.

It was important to me to change the angle of the brief, which was to create the whole packaging for the new drink, to revolve around the bottle being great-looking enough to be considered the packaging. Currently, whisky bottles that are boxed on the shelf are usually considered better than the competition because they have that premium boxed feeling, but I wanted to change that. The new Chivas Regal Golden Cherry bottle should be the centerpiece of your home bar.

Designed to be drunk neat on ice for that unfiltered, unrivalled famous blended Chivas flavour.
40% alcohol allows the fruit inside to be preserved perfectly until the bottle is finished. Complimentary cherries allows the drinker to explore garnishes on their drinks with whisky-infused cherries.
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