It was important to me to change the angle of the brief, which was to create the whole packaging for the new drink, to revolve around the bottle being great-looking enough to be considered the packaging. Currently, whisky bottles that are boxed on the shelf are usually considered better than the competition because they have that premium boxed feeling, but I wanted to change that. The new Chivas Regal Golden Cherry bottle should be the centerpiece of your home bar.

Designed to be drunk neat on ice for that unfiltered, unrivalled famous blended Chivas flavour.
40% alcohol allows the fruit inside to be preserved perfectly until the bottle is finished. Complimentary cherries allows the drinker to explore garnishes on their drinks with whisky-infused cherries.
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