The RideGreen icon has been designed to incorporate a number of things: 1. a hidden smile as a greeting to new customers, 2. a mound to climb linking to the uphill battle with climate change and pollution, and 3. movement lines visualising the push forward to reduce carbon emissions. A smooth and modern Sans type has been used, tying the brand system together.

The idea to use weather data in the RideGreen Companion app was a last minute brainwave. This cleverly allows users to weigh up the risk of getting very wet or riding in dangerous conditions before they even pay and pick up their vehicle for the day. Other components of the app include statistics such as 'miles ridden' or 'calories burnt,' and a clean and simple interface that is easily used by all.

One design hurdle that was overcome was the signage and way finding for RideGreen. The signs had to feature the logo in some aspect, and also clear information about the place, whilst also being different and unique from the thousands of road signs already dotted around Plymouth. The brand palette helped with differentiating the signage from the rest of the crowd, and the simple iconography and serif font choice make the signs very easy to read at a quick glance when (hopefully) cycling by.

Helmets are a very important asset for RideGreen, they allow them to keep their customers safe, whilst also letting the customer be proud of the climate change movement, sporting the logo on the side of the helmet.

One advertising campaign designed for RideGreen involved various photography from Plymouth's unknown, or previously described 'ugly' side. This particular image was taken of Devonport's Dockyard. A grey and mundane area that can be seen as beautiful, you just have to know where to look.

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