The logo features a hidden up arrow constructed with the letters 'N' and 'U.' A tightly kerned uppercase type appears bold and energetic, whilst seeming close and friendly with the community of Plymouth.

Merchandise and DJ uniform featured the logo knocked out a solid splash of colour. These can be sold in so many different styles, as it is very easy to change the colour of the shirt or the block that the logo is punched into. There is also discussions to explore particular limited edition genre themed shirts in the same style as above. For example, a bright coloured Caribbean pattern in the place of the blue block of colour above would only be available to purchase if you were in the club on the night of the themed evening. This is a very exciting opportunity to get more customers into the local clubs in Plymouth.

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